At Claso we want to start a crusade that we hope you will share for the good of society, our profession and all those who are or will one day be hearing aid wearers. We want to contribute our bit to improve the images of hearing aids or hearing devices that circulate on the network, with the aim of not seeing anymore those images that remind us of hearing aids decades ago where there was not even Internet.

We believe that it is not fair that with the hearing aids that exist today beeing manufactured by all the main manufacturers in this sector, we continue to see images shared through social networks, blogs and online newspapers like these that we show below and that surely have you seen...

While it is true that manufacturers of hearing aids are betting to change the preconceived image of their products (those huge, ugly and flesh-colored prosthetics of the last century), there is still a lot of work to be done in comparison to other sectors where technology is located in the main axis and of its products emanates modernity, quality, comfort and elegance.

When the use of these 'retro style' images, to call it in some way, so on the agenda we contribute to the social preconception of the hearing aids as old, bad, ugly and expensive devices; and that is not at all like that. All of us who dedicate ourselves to this profession, all audiologists or hearing care professionals who attend their clients every day and try for them the best hearing, do not do it with the gadgets that you see in these popular images. They do it with devices that, apart from having infinitely superior features, are much more current, attractive and brand new than those. It is very simple, the aesthetics has been and is one of the aspects that has worried the users for decades and that is why the manufacturers have improved the design of their products more and more until they are really amazing.

We are going to give you some examples:

Virto B-Titanium, has a custom made shell made by medical Titanium in the ear canal. These hearing aids can be made small enough so that they are completely invisible when worn. They avoid allergies and make them more resistant than any other, in addition to having a really groundbreaking design.

Audeo Marvel, the latest in RIC hearing aids. Currently all manufacturers have these types of models and all with very elegant designs. An intuitive multi-function push button, ergonomics adapted to the rear area of the ear with soft curves, connecting wire with the discreet and thin receiver and lastly some receivers and lightweight adapters that are completely hidden inside the ear.

The rechargeable version comes with a case charger similar to the Apple Airpods that is not bad and the truth is that makes them more beautiful in general.

Other brands in the sector are already committed to creating products that do not directly resemble the hearing aids we know to date, as Signia has recently done. Its latest release is called Styletto and clearly seeks to destigmatize the preconceived image of hearing aids to turn them into products of first necessity that they like to wear and that make us proud. As we do with the latest iPhone XS Max or the Samsung S9 +, the new Microsoft Notebook and Smartwatch that accompanies us every day and tells us much more than the time. All of them we consider modern accessories, of last tendency and that anyone would have if it could be allowed it; because with the hearing aids the same should happen.

Those who for one thing or another need them, they will do it more comfortably if they are socially conceived as a cool gadget and that covers a basic need such as being able to hear well.

What to say about the wide variety of colors available for both adults and children - yes, children can also wear funny colored hearing aids. Some examples here:

We hope that once you get here, your idea about what a hearing aid has changed radically and your perception of them is a little better. For us it is amazing to have devices like those that exist today to improve your hearing and offer the hearing service you deserve to be able to squeeze your hearing to the fullest.

Now you know, no case to those images from the last century!